Since Google TV’s biggest selling point is recommendations, having user profiles should have been one of the first features that was added. But it was not. Which means that recommendations may not have been as good as they could have been, if there are a lot of people in your home. Google did release profiles for kids earlier this year, which was a nice addition. As it allowed users to make a profile for their kids that only had kid-friendly content available. Keeping their kids from watching things that they shouldn’t be. Profiles on Google TV are going to be applied to each Google account on the device. So each profile gets its own watchlist recommendations, and Google Assistant queries. While downloaded apps and app logins will sync across all the profiles. So you won’t need to login to Netflix on each profile. It’s going to be a nice feature to have, if you have a larger family, with many different people watching TV on your Chromecast with Google TV. That way your watchlist and recommendations are more unique to what you want to watch.

When can I get these user profiles?

Google is being pretty vague about it, but it should start rolling out next month. Google says that it’ll start with the Chromecast with Google TV and then Google TV devices from Sony and TCL will be next in-line. Unfortunately, that’s really all the Google TV devices on the market right now. As most TV makers have opted to just use regular Android TV and not the new Google TV. But that will likely change in the next year or so, with the new crop of TVs coming out in January.