The partnership between these smartphone OEMs aims to improve the quality of their products. China will be first in line to feel the effects or benefits of this partnership. Here are the details of this partnership between the BBK subsidiaries.
Details on the partnership between OPPO and OnePlus
It is no news that OnePlus is a spin-off brand from OPPO with products focused on a different market. Despite existing independently, OnePlus still leans back on its parent company. This partnership is evidence of the support OPPO is constantly giving its spin-off over the past years. With this partnership, OPPO will invest over $1.3 billion in its spin-off smartphone brand. This investment will come over the space of 3 years and will facilitate growth. OnePlus calls this “the era of dual-brands” as it will aid them in rolling out better flagship devices. Also, in a bid to focus on the quality of its products, OnePlus will run a comprehensive zero net profit margin. This will help all devices from the OPPO spin-off company perform better at their various prices. OPPO will also share its cutting-edge technology from its research with OnePlus to help improve certain aspects of future devices. But, the partnership between the two BBK subsidiaries doesn’t stop at improving performance. Thanks to this partnership, OnePlus devices will be available for sale in OPPO stores in China. After-sale services for OnePlus users will now be available in any OPPO outlet. For OnePlus, the next few years might see a series of top-performance flagship devices. Despite this partnership, both parties might still maintain their identities. Users across the world are in expectation of what the next 3 years will mean for OnePlus.
