Twitter S Brand Value Shot Up Before The Elon Musk Acquisition
The report cites “highly-educated opinion leaders” as Twitter’s most significant users, leading to an increase in valuation. Moreover, Twitter has seemingly jumped ten places from 36th to 26th in the global rankings for the world’s most valuable media brands. “Musk’s interest in Twitter underlines an often overlooked aspect of brands. They are crucial not just for grabbing consumer attention, but also in influencing investor behaviour too. Musk’s interest in Twitter, and the billions he is prepared to invest in it are the consequence, in large part, or the strength of its brand,” Managing Director at Brand Finance, Richard Haigh, said in a press release....