Amazon Is Struggling With Alexa User Retention Engagement
The real problem is that people don’t find Alexa useful in the long run. Most users discover half of all the features they will ever use within three hours of activating the device. And in about two weeks, they have already lost interest in engaging with the digital assistant. They only use the device for basic tasks such as playing music or setting timers. While Alexa is capable of doing much more than that, users simply don’t find it that useful....